SipUp is an initiative by Appleberry Foods Ltd, a United Kingdom-based company specializing in the retail and wholesale of premium quality spirits and tobacco products. Our diverse product range includes whisky, vodka, gin, rum, brandy, cognac, wines, and a variety of tobacco products. Additionally, we offer Electronic Nicotine Delivery Systems (ENDS) such as vapes, vaporizers, vape pens, hookah pens, electronic cigarettes (e-cigarettes or e-cigs), e-cigars, and e-pipes.

At SipUp, we pride ourselves on delivering exceptional products, including some packaged under private labels, to a broad market. Our offerings cater to the off-trade, on-trade, and wholesale sectors across the UK.