Search Engine Optimization (SEO) assists businesses in securing top rankings for their websites in search engine results.

According to HubSpot (2020), approximately 64% of marketers allocate significant time and resources to implementing search engine optimization (SEO) strategies.

To remain relevant online and improve visibility on search engines, businesses face the challenge of creating meaningful content that adds value and resonates with their target audience. This involves addressing specific problems through a blend of interest-based content and optimizing the backend of the website with well-defined, search-friendly tags, descriptions, and titles. These efforts are aimed at achieving higher rankings when users search for relevant topics on the internet.